Any form of marketing effort that uses an electronic device or internet is Digital Marketing. It uses online channels and technologies to promote products and services with the aim of reaching existing and potential customers where they spend much of their time- online.

Compared to traditional marketing, digital marketing has much broader reach, more precise targeting and measurable results.

Components of Digital Marketing

Digital marketing is not a single activity, it’s a large ecosystem made up of different strategies and tactics that often work together. Some of the main components include:

• Search Engine Optimization (SEO):

Optimizing your website and content to rank higher in Search Engine Results Page (SERP) to drive organic traffic.

• Content Marketing:

Creating and sharing useful, relevant, and consistent content, like blogs, videos, and infographics, helps attract and keep a specific audience.

• Social Media Marketing(SMM):

Using social media platforms like Instagram, Facebook, LinkedIn, YouTube, etc to create brand awareness, engage with customers, and drive traffic.

• Pay-Per-Click (PPC) Advertising:

Running paid ad campaigns on search engines (Google Ads), or on social media platforms where you pay a fee each time someone clicks on your ad.

• E-mail Marketing:

Creating an E-mail list and sending personalized messages to nurture leads, promote your products, and build customer loyalty.

• Influencer Marketing:

Partnering with individuals who have a strong following and are well-regarded in a specific niche to get your brand noticed.

• Affiliate Marketing: